OTHERS WANT TO VISIT
1. TOURISM DEVELOPMENT - Investment by communities in regional tourism development programs can yield significant economic benefits for local governments and businesses. Professional staff are essential for developing resources and promoting regional tourism across a range of media platforms.
• Support regional tourism development programs to market sites, attractions, and local businesses.
• Create regional guides for special-interest travelers such as rock climbers, historians, and distillery enthusiasts . Install signage and wayfinding devices so visitors can find and identify local attractions.
• Work with chambers of commerce and local businesses to market experiences to travelers and tourists; this may include package deals, promotion of special events, and web-based business development.
2. CREATIVE PLACEMAKING - Communities should celebrate their unique heritage and use this to create a genuine sense of place. This can form the basis for tourism and market campaigns, local festivals, architectural styles, public art, community parks, and other public spaces.
• Adopt an authentic community brand that celebrates local heritage and a community's unique qualities. Update local development regulations to integrate placemaking principles in downtowns and tourism districts.
• Support public art as an economic development and placemaking strategy . Public art enhances community character, improves community aesthetics, and helps tell a community's story. It also attracts young families and higher-income visitors and residents to communities. Public art can include statues, sculptures, murals, alleyway conversions, special installations, and places that allow visitors to capture the "perfect selfie."
3. PROTECTING NATURAL AND HISTORIC TREASURES - The rugged landforms and stunning natural beauty comprise some of the region's most important assets . The mountains, valleys, lakes, and rivers provide beautiful home sites, outdoor recreation opportunities, and natural resource industries that sustain local economies. These must be conserved and protected from reckless exploitation and environmental degradation. In addition, historic buildings and neighborhoods are landmarks in many communities, providing architectural interest and glimpses into the region's past. These should be preserved for future generations.
• Conserve natural areas and protect areas of pristine wilderness from degradation and pollution.
• Mitigate the impacts of development on ecosystems, water bodies, and scenic viewsheds to the extent possible.
• Improve parking and public access to hiking trails, waterfalls, canoe launches, and rock-cmli Support historic preservation projects and initiatives throughout the region.
• Encourage private owners and developers to maintain the integrity and unique qualities of historic buildings.