#MY REASON WNC
Collaborative Regional COVID-19 Communications
Local public health agency participants and their partners through-out western North Carolina are collaborating on the My Reason WNC campaign, which features community members sharing their motivations for why they have received the COVID vaccine and/or practice COVID prevention measures.
Through this work, we are creating infrastructure, relationships, process, funding streams, and capacity to do high quality health communications in a way that is measurable, effective, and sustainable in rural communities – for COVID-19, and eventually other key health issues.
All eighteen WNC counties and the Eastern Band of Cherokee Indians have opted in to participate in My Reason WNC. Our My Reason WNC Partner Toolkit makes resources we create available to all in the region.
Our campaign is making a difference!
In public evaluation surveys (May 2020, February 2021, August 2021)
•53% of the survey participants who saw the #MyReasonWNC campaign ads said they sought more information about COVID-19 after seeing them.
•25% of the survey participants who saw the #MyReasonWNC campaign ads said the ads affected their COVID-related prevention behaviors.
•30% of the survey participants who saw the #MyReasonWNC campaign ads said they led to vaccine or vaccine consideration.
My Reason WNC Partner Toolkit
The My Reason WNC Partner Toolkit (see buttons, below) is available to hospitals, institutes of higher education, community organizations, and all who would like to participate in the regional campaign.
It also includes a spreadsheet of links to free templates to create social media graphics, flyers, and more - as well as videos and sample social media copy in English and Spanish.
Voices from our region...
My Reason WNC Participant Communities
(as of September, 2021)