#MY REASON WNC
Collaborative Regional COVID-19 Communications
Local public health agency participants and their partners through-out western North Carolina are collaborating on the My Reason WNC campaign, which features community members sharing their motivations for why they practice the Ws and/or plan to receive the COVID vaccine.
Through this work, we are creating infrastructure, relationships, process, funding streams, and capacity to do high quality health communications in a way that is measurable, effective, and sustainable in rural communities – for COVID-19, and eventually other key health issues. An approach we are testing is the use of digital advertising techniques, which can target hard-to-reach communities. Our My Reason WNC Partner Toolkit makes resources we create available to all in the region.
Sixteen counties and the Eastern Band of Cherokee Indians have opted in to participate in My Reason WNC.