#MY REASON WNC
Collaborative Regional COVID-19 Communications
Local public health agency participants and their partners through-out western North Carolina collaborated on the My Reason WNC campaign, which featured community members sharing their motivations for why they received the COVID vaccine and/or practiced COVID prevention measures.
Through this work, we created infrastructure, relationships, process, funding streams, and capacity to do high quality health communications in a way that was measurable, effective, and sustainable in rural communities – for COVID-19, and eventually other key health issues.
All eighteen WNC counties and the Eastern Band of Cherokee Indians opted in to participate in My Reason WNC. Our My Reason WNC Partner Toolkit made resources we created available to all in the region.
Our campaign made a difference!
In a public evaluation survey conducted in May, 2022, of the survey participants (English & Spanish responses) who responded that they had seen the #MyReasonWNC campaign ads…